AI
Audio-to-text productivity tool
LAXIS
overview
Laxis is an innovative AI meeting assistant designed to help businesses and individual customer navigate virtual meetings. The product helps professionals in capturing key moments within customer conversations and analyzes the essential elements that truly matter.
Positioned within the realm of remote collaboration, Laxis aims to address the challenges associated with information overload and the difficulty in uncovers insights from extensive online meetings.
Positioned within the realm of remote collaboration, Laxis aims to address the challenges associated with information overload and the difficulty in uncovers insights from extensive online meetings.
PROJECT DETAILS
Role
Duration
Design Lead
Oct 2020 - May 2021
KEY CONTRIBUTIONS
Product Design, Website Design
PROJECT GOAL
Launch the MVP product and the marketing website, while consistently enhancing the user interface of the web app.
Results
The product was successfully launched within 8 months. The team upgraded the marketing website within 2 months, resulting in a significant increase in user attraction.
4,000
Monthly active users within the first three months
30mins
Average session duration using Laxis
68%
Retention rate within the first three months
63%
Satisfaction rate among active users
01.
dISCOVER
- User Interviews
- Competitive Analysis
- User Task Analysis
competitor analysis
Market Research
02.
DESIGN
- Mid fidelity Design
- Hi fidelity Design
- Animation
Interviews
design workshop
Stakeholder workshop
03.
DEVELOP
- Back-end Development
- Front-end Development
Interviews
Prototyping
Internal USABILITY TESTING
04.
DELIVER
- Testing
- Launch
Usability Testing
Prototyping
Discover
Based on the user research findings, the team identified three main pain points that the designs should solve for the MVP product.
Spending extra time analyzing meetings and finding conversation patterns post-meeting.
Information during conversations ais disorganized and easily lost.
The challenge of simultaneously focusing on conversations and taking notes.
DEsign
For the MVP product, we aimed to prioritize features based on high value and low effort, as well as high value high effort. The team reached a consensus to develop the low-value and low-effort features in the next release, while consciously avoid any low-value and high-effort features.
Transcribe meetings & calls in real-time or from stored audio files.
Edit transcriptions and analyze them by tagging topics
View tagged topics and keywords
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Google Meet Integration
Real-time transcribe meeting & highlight the current conversation
Highlight previous conversations & download transcripts
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Prototype
Branding moments & contextual help
We identified branding moments and areas where we could provide more contextual help.
Develop
In additional to the MVP product, the design and development team dedicated a total of 3 months to designing and developing the Google Meeting integration and the marketing website, both of which were successfully launched within the overall timeframe of 8 months.
DELIVER
The team conducted usability testing and continued to improve the product after the MVP launched. Following the MVP launch, I contributed to the team's efforts in revamping the marketing website.
RETROSPECTIVE
Laxis was founded in 2020 by a group of experienced developers who had worked in tech companies of all scales around the world. Just like any other startup, there were many exciting opportunities as a product designers, however, we also encountered many constraints:
Remote handoffIn 2020, we were still figuring out how to manage remote design handoff and communication. The project marked my first experience with a fully remote environment, involving coordination across five different time zones. Adapting to different working styles with different developers was a learning curve for me.
Disorganized environmentI joined the company after it had been founded for 6 months, and everything was quite chaotic and with no standardization. We all had to learn how to create our own structure and be disciplined.
I grew as a designers with some key takeaways:
Start-up designers need to be versatile and wear many hatsWhile I had to take on some non-product designer tasks, such as build the marketing website, graphic design and video editing, I also acquired skills that would benefit me as a designer in the long run, such as front-end development, project management and marketing.
The only unchanged thing is changeStartup can be very fast-paced, with many decisions made in a short period. It is not uncommon for changes in the scope of work during research and design phases. I learned to adapt to these changes quickly. However, understanding what is non-negotiable and when to be the voice of customers is also a valuable lesson.
